Books that shaped how I think.
A short, honest list. Not 'top 100'. Just the ones I keep returning to.
Measure What Matters
OKRs changed how I measure marketing against business outcomes. Foundational.
The Hard Thing About Hard Things
Honest. No frameworks. Just what it actually feels like to lead.
Positioning
The book that taught me brands live in people's minds, not on design boards.
Traction
The 19 channels framework. Helped me stop guessing which channels matter.
Play Bigger
Category design — the idea of creating your own category instead of competing in existing ones.
Obviously Awesome
The most practical book on positioning I've found. Read it every year.
Influence
Still the clearest breakdown of how persuasion actually works.
The Mom Test
How to do customer interviews without lying to yourself. Every marketer should read this.
One essay. Once a month. No fluff.
Strategy and leadership lessons from building marketing in the Gulf. 2,000+ readers including founders, CMOs, and government leads.