Anas Elshora.
I build marketing systems. Not campaigns
Over 10+ years, I've led marketing functions across the UAE and Saudi Arabia. In government, enterprise, startups, and now scaling agencies. I've worked with 50+ brands, led teams of 10+, and built everything from zero.
Most organizations confuse activity with strategy. They measure vanity metrics and call it progress. I measure marketing against business outcomes.
READ THE FULL MANIFESTO
Milestones worth framing.
A curated list of moments. Awards, scale, and recognition.
- 2024Award
Best Booth. ATD Middle East 2024
End-to-end booth marketing earned Taaeen the Best Booth award at the biggest HR event in the region.
- 2024Growth Milestone
Crossed 126K LinkedIn Followers. Organically
Scaled Taaeen's LinkedIn from 5,200 to 126,000+ in 24 months with zero paid promotion. 2,420% growth.
- 2025Recognition
LinkedIn Top Voices. Marketing · MENA
Recognized among the leading marketing voices in the MENA region on LinkedIn.
- 2025Product
Launched 4 Sub-brands Under Taaeen
Built Impact+, Skills+, TFS+, Setup+. Each with full positioning, identity, and go-to-market.
- 2025Event
CIPD Gala 2025. Full Production
Led end-to-end production for the headline UAE HR gala. 1,000+ attendees. 100% capacity filled.
- 2025Agency
Founded Taswiqya
Launched a full-service GCC marketing agency. 9 service lines. 16+ clients within the first year.
A decade of building
Cairo to Riyadh to Abu Dhabi. Designer to strategist to head of marketing.
- Lead 10-member team across creative, digital & CRM
- Execute full-funnel strategy for consulting firm
- Founded 4 Taaeen sub-brands: Impact+, Skills+, TFS+, Setup+
- Scaled LinkedIn 5K → 126K (2,420% growth)
- Led award-winning booth at ATD Middle East 2024
- Implemented Zoho CRM across sales & marketing
- Created 150+ campaign visuals and digital assets
- Designed & developed company WordPress website
- Brand assets and content calendars for retail & corporate
- Government & private sector campaigns across KSA
Skills Matrix
Certifications · 16
- Content Marketing Foundations · LinkedIn
- Create a Brand Strategy · LinkedIn
- B2B Marketing Strategy · LinkedIn
- Marketing Leadership · LinkedIn
- Project Management Foundations · LinkedIn
- How to Write a Marketing Plan · LinkedIn
- Be the Manager People Won't Leave · LinkedIn
- Leading a Marketing Team · LinkedIn
- Unlock Your Team's Creativity · LinkedIn
- Google Digital Marketing · Google
- Google Ads. Display & Search · Google
- HubSpot Social Media Marketing · HubSpot
- Snapchat Ads Manager · Snapchat
- Business Management · Longevity Business School 2020
Four steps. No shortcuts
Every engagement. Strategic or executional. Moves through the same discipline.
Listen & Learn
Meet stakeholders. Audit everything. Understand the business before touching the marketing.
Diagnose & Prioritize
Identify real gaps. Build a hypothesis. Separate what's urgent from what's important.
Build & Execute
Clear plan. Clear metrics. Right people in right roles. Systems over one-off campaigns.
Measure & Scale
Track results against business outcomes. Iterate fast. Scale what works. Kill what doesn't.
Take it offline
CV for HR systems. Portfolio for the full story. Or just book a 30-minute call.
Full CV. ATS Optimized
10+ years of experience, achievements, certifications, and skills. Formatted for both HR systems and executive review.
Work Portfolio
Selected campaigns, brand projects, event work, and case studies. With context, approach, and results for each project.
Prefer a live conversation?
Book a 30-minute intro call. No agenda. Just a conversation to see if there's a fit.
30 minutes. No agenda.
A conversation to see if there's a fit. Whether it's strategy, speaking, or Taswiqya. We'll figure it out together.