Expertise

9 areas of expertise

A sample of the work I can do for you — directly, or with my team at Taswiqya.

01

Marketing Strategy

Strategy · Positioning · GTM Planning

Strategy without execution is entertainment. I lead go-to-market strategy that connects business goals to marketing outcomes.

02

Brand Building

Strategy · Identity · Guidelines

Your brand is how people perceive you when you're not in the room. I build brands that are coherent, differentiated, and owned internally.

03

Community & Growth

Content · LinkedIn · Email

Building audience is harder than buying it. I help organizations build real communities — organic growth, content, and systems.

04

Digital Advertising

Google · LinkedIn · Meta · Analytics

Paid campaigns are tactical. The strategy behind them matters. Proper attribution, audience segmentation, testing frameworks.

05

Event Marketing

Strategy · Production · Social

Events are underrated. Done right, they create lasting impressions and direct business outcomes — end-to-end.

06

Website & Digital

WordPress · SEO · Analytics

Your website is often the first serious evaluation point for a B2B or government prospect. Bilingual, fast, built to convert.

07

Creative Direction

Adobe · AI Tools · Canva

10+ years as both designer and strategist. Creative vision rooted in business logic — Arabic and English audiences.

08

CRM & Automation

Zoho · n8n · Mailchimp

CRM doesn't fix broken process — it exposes it. I help organizations implement systems that actually work.

09

Marketing Department Setup

Strategy · Team · Tools · KPIs

Starting from zero — or restructuring a broken function. Built by business outcome, not by channel.

How I Work

Four steps. No shortcuts

Every engagement — strategic or executional — moves through the same discipline.

01

Listen & Learn

Meet stakeholders. Audit everything. Understand the business before touching the marketing.

02

Diagnose & Prioritize

Identify real gaps. Build a hypothesis. Separate what's urgent from what's important.

03

Build & Execute

Clear plan. Clear metrics. Right people in right roles. Systems over one-off campaigns.

04

Measure & Scale

Track results against business outcomes. Iterate fast. Scale what works. Kill what doesn't.

Experience

A decade of building

Cairo to Riyadh to Abu Dhabi. Designer to strategist to head of marketing.

Jan 2025 — Present
Head of Marketing
Taaeen · Abu Dhabi, UAE
  • Lead 10-member team across creative, digital & CRM
  • Execute full-funnel strategy for consulting firm
  • Founded 4 Taaeen sub-brands: Impact+, Skills+, TFS+, Setup+
Jan 2023 — Dec 2024
Marketing Manager
Taaeen · Abu Dhabi, UAE
  • Scaled LinkedIn 5K → 126K (2,420% growth)
  • Led award-winning booth at ATD Middle East 2024
  • Implemented Zoho CRM across sales & marketing
Jan 2022 — Dec 2023
Sr. Graphic Designer & Digital Marketer
Taaeen · Abu Dhabi, UAE
  • Created 150+ campaign visuals and digital assets
  • Designed & developed company WordPress website
2018 — 2022
Graphic Designer & Digital Marketer
Al-Bassam Group · Saudi Arabia
  • Brand assets and content calendars for retail & corporate
  • Government & private sector campaigns across KSA

Skills Matrix

Strategy & Leadership
Marketing StrategyBrand ManagementTeam LeadershipB2B MarketingB2G StrategyBudget Management
Digital & Performance
Google AdsLinkedIn AdsMeta AdsSEO / SEMGoogle AnalyticsEmail Marketing
Design & Creative
PhotoshopIllustratorInDesignPremiere ProAfter EffectsFigma
AI & Automation
Claude AIChatGPTMidJourneyn8nElevenLabsRunway

Certifications · 16

2025
  • Content Marketing Foundations · LinkedIn
  • Create a Brand Strategy · LinkedIn
  • B2B Marketing Strategy · LinkedIn
  • Marketing Leadership · LinkedIn
2024
  • Project Management Foundations · LinkedIn
  • How to Write a Marketing Plan · LinkedIn
  • Be the Manager People Won't Leave · LinkedIn
  • Leading a Marketing Team · LinkedIn
  • Unlock Your Team's Creativity · LinkedIn
Certified
  • Google Digital Marketing · Google
  • Google Ads — Display & Search · Google
  • HubSpot Social Media Marketing · HubSpot
  • Snapchat Ads Manager · Snapchat
  • Business Management · Longevity Business School 2020
Book a Call

30 minutes. No agenda.

A conversation to see if there's a fit. Whether it's strategy, speaking, or Taswiqya — we'll figure it out together.

30 minutes
Google Meet · recorded on request
Response within 24h
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